& Internet Marketing
Video Marketing and Branding Videos
Branding videos are one of the most powerful tools the client can add to their Website. The video helps to increase conversion rate and to capture visitors in a way that separates the Badger PR clients from its competitors.
Landing pages with text and flash slideshows are quickly becoming archaic. Video landing pages bring the website alive and make it vibrant.
To convert a visitor to a customer, the client Website must instantly capture a visitor’s attention and hold it long enough to inform them what the client has to offer. The attention span of Internet users gets shorter and shorter as technology improves and society speeds up.
A video instead of just a written page helps keep the visitor focused on the client’s message. Badger PR combines the video landing page with a sign up or email opt-in. That database, containing the names and email addresses of those who watched the
video, become the basis of the company newsletter or email updates.
Video is now indexed and ranked by search engine algorithms just as text is, and a good branding video helps move the client's Website to the top of search engines front pages.
The branding video will be edited and placed on the Top 20 video submission sites, such as YouTube, and may be used for a Direct Mail or personal presentation DVD handout or in cable television ads. The shoot for this video is to be completed in less than four hours.
Additionally, 30-second segments can be broken out of this material to update video submission sites. Editorial placed with the short video will rank high in search engines.