& Internet Marketing
Website Update or Custom Creation
Badger PR specialists will upgrade an existing or create a custom Website to W3C (World Wide Web Consortium) Best Standards.
The Website editorial content must contain exciting, interesting Keyword rich content.
Search Engine Optimization—making sure the Website's URL displays high in the ranking of search engine such as Google, Yahoo and Bing—begins with this step. Badger PR copywriters will write unique web content that's pertinent to the client's industry, making that service or company an authority to both spiders and consumers. As a result, the site will be in the best position to reach and convert qualified consumer traffic into the best possible number of sales.
The Website's Index page (or front or landing page) must contain welcoming Video Website Presenter (a video representation of a person appearing on the site to explain the concept of the service or business
and to help the visitor navigate the Website,) a Flash Slideshow of digital picture depicting the produce, and a short, precise, detailed description of the business or service and its benefits. Badger PR will make it clear why Internet visitors to the Website would want to do business with the client company, or take advantage of services offered.
A standardized logo must be created and displayed to help brand the business or service.
Existing Website structure must be corrected and interior links must be added to each page, not only in standard navigation bar, but also in sidebar to allow spiders to more easily access these links to index and rand important, primary WebPages.
A Site Map must be included—this step gives spiders easier access to site content—as well as customized a 404 error page. (The custom error page will retain visitors in site if tech error occurs.)
Banding video and digital photographs are supplied as needed to enhance site. Color scheme to be updated and coordinated to highlight marketing campaign.
The look of a Website is created with a combination of colors, special effects, video, logos, banners, and call to action links or buttons placed in the right section of the page to cause visitor to interact with the site.
The Site should include a form for visitors to fill out so they may receive information, updates and company newsletters. This form is the beginning of the targeted email list that will allow the business or service to keep in touch with potential customers.